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|Talus Branding Guidelines|
|Logos, Names and Descriptors
Branding and product names need to be used consistently. The brand, High Road or Smooth Trip, must come first, followed by the product name as per the accompanying Talus Trademark List or on the product pages of this site. High Road and Smooth Trip should have the registered trademark symbol ( ® ) on their first use on each page. Individual product names should be accompanied by ® or ™ as identified in the Talus Trademark List. Examples:
High Road® TrashStash® litterbag
High Road® Swing Away™ Organizer
Smooth Trip® Teleport™ Charger Caddy
Smooth Trip® International Converter/Adapter
Displayed product images should use photos provided by Talus. Our photographs are designed to help you sell, showing product in-use demonstrating important benefits. Talus packaging photos should be smaller secondary photos, not the primary selling photo. Product silos may be used as we provide them, but should not be used as the primary photograph unless specifically designated.
We try to be clear, direct and concise in our selling copy and ask that you do the same. We will provide product information—benefits, features and construction specifications—and ask that you use only this information in your copy. If you have questions on copy content, product branding or style, please contact firstname.lastname@example.org.
We offer a select number of product, instructional & educational videos and will be adding more. We welcome your ideas for videos to help you sell. Please contact Kim Filippone at email@example.com with your suggestions.
Talus Trademark List
Trademarks should be used as adjectives followed by the product descriptor, e.g. “High Road® car organizers”.
Talus maintains the following registered trademarks: High Road®, Smooth Trip®, TrashStash®
Talus maintains the following common law trademarks: BackPockets™, Carganizer™, CarHooks™, DriverCup™, DriverPockets™, Puff‘nStuff™, SwingAway™, TrashStand™, Teleport™
Note the new (3/1/13) sans-serif High Road logo. If you do not have a copy, please email firstname.lastname@example.org for a copy and switch to the new logo. If not using the High Road logo, use two words with H and R capitalized: High Road® Note the new (3/1/13) Smooth Trip logo. If you do not have a copy, please email email@example.com for a copy and switch to the new logo. If not using the Smooth Trip logo, use two words with S and T capitalized: Smooth Trip®.
|How can I use Talus' high resolution images and video?|
|Talus takes great pride in the quality and selling effectiveness of our marketing assets. We are happy to provide you with high resolution images and videos, subject to the agreed upon use as directed in our Branding Guidelines. We use Box.com to share online files, and can provide you with an invitation to use our files upon receipt of a signed Branding Guideline agreement. Please contact Angie at firstname.lastname@example.org with a request to use Talus assets.
We'd like to take this opportunity to thank our local partner dealerships for the use of their vehicles for our images and in-vehicle videos. Lee Auto Malls and Portland Volvo have been wonderful business partners - we can't thank you enough! You can visit them at www.portlandvolvo.com and www.leeautomalls.com.
|How do I navigate the site?|
|To navigate this website, simply click on a category you might be interested in. Categories are located on the top and left side of our website. QUICK TIP: Place your mouse cursor over anything you think could be a clickable link. You'll notice that anytime you scroll over something that is a link, your mouse cursor will become a "hand". Whereas scrolling over anything that is NOT a link will leave your cursor as an "arrow". You may also type a keyword into the SEARCH box to quickly find a specific product. If you have any trouble locating a product, feel free to contact customer service for assistance.|